RESEARCH TRIANGLE PARK, NC–(MARKET WIRE)–Aug 30, 2007 — If a drug company spends $2 million to launch a new product in Mexico, how should it divvy up those promotional dollars? A study from Cutting Edge Information answers such questions by outlining differences in pharmaceutical marketing budgets , all in US dollars, in seven different regions and countries, including Australia, Asia and the Americas. Its launch budget, much smaller at $250,000, was focused on continuing medical education to teach doctors about the drug’s ability to help certain patients. Detailed metrics show how promotional expenditures, such as ads, sales aids and thought leader programs fluctuate from one year to the next. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form. read more

Tags: 1, , sales, asia, americas, affiliate marketing, launch

Performance based internet advertising company, Online Media Group (OMG) has made two key promotions in its affiliate marketing business, OMG Network. Since joining OMG in 2005, Gary Bicker has managed and grown affiliate programmes for the company’s financial services and insurance sector advertising clients. As Account Director, Jodie will be responsible for developing the skills of OMG Network’s Advertiser Account Management Team, helping to ensure that they deliver top performing campaigns for clients. OMG Network was the first network to introduce affiliate account managers and still maintains a higher ratio of account managers to advertisers and affiliates than any other established network. read more

Tags: clients, network, account, affiliate, affiliate marketing, omg, business

Tofano comes to Televersemedia from ESPN and Disney Networks where he was Senior read more

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