RESEARCH TRIANGLE PARK, NC–(MARKET WIRE)–Aug 30, 2007 — If a drug company spends $2 million to launch a new product in Mexico, how should it divvy up those promotional dollars? A study from Cutting Edge Information answers such questions by outlining differences in pharmaceutical marketing budgets , all in US dollars, in seven different regions and countries, including Australia, Asia and the Americas. Its launch budget, much smaller at $250,000, was focused on continuing medical education to teach doctors about the drug’s ability to help certain patients. Detailed metrics show how promotional expenditures, such as ads, sales aids and thought leader programs fluctuate from one year to the next. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form. read more

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